Category Archives: Programming

I’ve Been Red Crossed

Every month there seems to be another update about the American Red Cross fees.  First the Red Cross changes fees, then everyone complains, and then the Red Cross changes fees, then everyone complains … it’s getting pretty old.

I think everyone (and I mean everyone) needs to get over this.  Yes, I can understand that the Red Cross released their new fees in the worst way possible by dumping it onto everyone in the middle of a budget after lesson fees have been posted.  And yes the Red Cross’s responses to this have been pretty poor (and in my opinion not well thought out), but do you really think they can keep offering the same services priced the way they were in the 90’s?  Haven’t you changed your fees in the past … I don’t know 10 years? Read more »

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Swimming Is The Top “Aspirational Activity” For Kids And Seniors

The Sporting Good Manufacturing Association partners with five other organizations to ascertain activity popularity. In 2011, they measured the activity of different age groups hope or wish to do (aspirational activity) for seven age groups ranging from six to 65+ years of age. “Swimming for fitness” was in the top three aspirational activities for EVERY age group. In fact, “swimming for fitness” was the leading aspirational activity for the 6-12 and the 65+ age groups. US census data suggests that the 65+ age group will increase from about 39.5 million  July 1, 2009) to about $88.5 million (2050),  according to the US Census Bureau. This finding demonstrates there is substantial interest throughout the population.

The above data was shared at the Learn-To-Swim Innovator Meeting in Colorado Springs Colorado on April 25, 2012. This meeting was sponsored by the National Swimming Pool Foundation.

Swimmers Have A Lower Mortality Rate Than Runners And Walkers

It is universally-accepted that physical activity is good for your health and reduces mortality rates. Studies that compare mortality rates between swimmers and other common physical activities are rare. The most compelling findings are those  of Chase, Sui, & Blair (IJARE, 2008, 2(3), 213-223)  that compared 40,517  men  20-90 years who completed health examinations from 1971-2003 as part  of the Aerobics Center Longitudinal Study administered by the Cooper Institute.  After adjusting for age, body mass index, smoking status, alcohol intake, and family history of cardiovascular disease, swimmers had a 50% and 49% lower all-cause morality risk than did men who were walkers or runners.

The above data was shared at the Learn-To-Swim Innovator Meeting in Colorado Springs Colorado on April 25, 2012.  This meeting was sponsored by the National Swimming Pool Foundation.