Category Archives: Programming

Positive Impact For Aquatics

Over the past decade, meaningful research has positively impacted the aquatics industry, but additional research is needed.  Areas of additional research are being identified, with many coming from the Model Health Code initiative.  Recent areas of study have included:

  • Supervising Young Children at Public Pools
  • Land-Based vs Underwater Treadmills in Aquatic Exercise
  • Lifeguard Perceptions of CPR
  • How Adolescents Modify Start Entries
  • C-Zones Framework for Examining Drowning
  • Swimmer Hygiene Behavior
  • “Float First” Drowning Prevention Strategy
  • Racing Start Safety – Effects of Water Depth
  • Need to Revise Chlorine Standards for Pools
  • Strength Games From Aquatic Exercise
  • Aquatic Exercise for Asthmatics
  • Older Adult Balance Training Using Water Exercise
  • Swimmer Responses When Caught In A Rip Current

The findings from this research can be referenced in the International Journal of Aquatic Research and Education.

As we look to the future, the question of “How can the industry have the best positive impact for the dollar?” was a recent topic of discussion with industry leader, Bill Kent.  Bill’s challenge was “What if we taught 1 million new swimmers?  Not just one demographic group, but a cross section of the population focusing on adults and children alike.  What impact would this have on inactivity, obesity, and quality of life for the aging society?”

Return on investment:  If each person cost $50 to teach to swim, then it would take $50 million to reach this goal.  While this figure may seem overwhelming, put this into context of the $4.8 billion estimated (300,000 pools X $16,000) spent on the recent VGB mandate and the unknown amount spent on chasing the current changing definition of the ADA mandates.  Joe Hunsaker often said, “Don’t confuse the urgent with the important”.  In reviewing how we have prioritized our investment in the aquatics industry, it appears as an industry that we are guilty of focusing on the urgent and not the important – teaching the life skill of swimming.

The good news is the “Step Into Swim” Campaign Announced by the National Swimming Pool Foundation.  This effort tries to reprioritize the importance of learning the life skill of swimming.  John Puetz, President of the National Swimming Pool Foundation Board of Directors, was quoted as saying “I dream of the day this campaign creates a million MORE swimmers.”  My challenge to the nine organizations who are key to delivering this goal is this: Don’t lose focus on the importance of actually teaching a million new swimmers. After taking care of the urgent, let’s get back to focusing on the important.

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Healthy Body Seminars Reveal Why Pools and Hot tubs are good for your health and your family

If you read the papers (or Internet), you would think the aquatics field is all about death and pain. The exception is during an Olympic year when we witness some amazing athletes in bathing suits. I have the privilege and blessing to speak to groups around the world. Most people in the pool and spa industry (manufacturers, distributors, retailers, builders and service companies) seem to forget that people don’t buy pools or hot tubs so they can have a filter, variable speed motor, compliant drain cover, or a system to deliver disinfectant. That would be like buying a sports car because you like to get it filled up at the gas station or buy new windshield wiper blades. Give me a break!

Most people buy because the product creates value. It is good for their family, good for their health, or good for their ego. While we know so many folks out there buy a pool because it makes their backyard complete and they love to share the pool with their children and grandchildren, we also know our population is aging, and obese, and what better place to get exercise than in a pool or spa? I have been reading more and more in the trade publications that retailers and builders are hungry for the ‘science behind the pool and spa’ – what makes it so good for us.

Well, I hate to preach from the NSPF choir, but truly, there is only one conference in North and South America that includes a series of seminars on how the water environment helps people’s health. This year’s World Aquatic Health™ Conference (Oct 10-12 – Norfolk, VA) will reveal positive impacts on spinal cord injuries, heart disease, arterial health, autism, multiple sclerosis, and what the World Health Organization (WHO) is thinking about aquatic therapy. Check out the videos of past seminars we have on our YouTube channel.

Reprinted from the NSPF Blog

 

I’ve Been Red Crossed

Every month there seems to be another update about the American Red Cross fees.  First the Red Cross changes fees, then everyone complains, and then the Red Cross changes fees, then everyone complains … it’s getting pretty old.

I think everyone (and I mean everyone) needs to get over this.  Yes, I can understand that the Red Cross released their new fees in the worst way possible by dumping it onto everyone in the middle of a budget after lesson fees have been posted.  And yes the Red Cross’s responses to this have been pretty poor (and in my opinion not well thought out), but do you really think they can keep offering the same services priced the way they were in the 90’s?  Haven’t you changed your fees in the past … I don’t know 10 years? Read more »

Swimming Is The Top “Aspirational Activity” For Kids And Seniors

The Sporting Good Manufacturing Association partners with five other organizations to ascertain activity popularity. In 2011, they measured the activity of different age groups hope or wish to do (aspirational activity) for seven age groups ranging from six to 65+ years of age. “Swimming for fitness” was in the top three aspirational activities for EVERY age group. In fact, “swimming for fitness” was the leading aspirational activity for the 6-12 and the 65+ age groups. US census data suggests that the 65+ age group will increase from about 39.5 million  July 1, 2009) to about $88.5 million (2050),  according to the US Census Bureau. This finding demonstrates there is substantial interest throughout the population.

The above data was shared at the Learn-To-Swim Innovator Meeting in Colorado Springs Colorado on April 25, 2012. This meeting was sponsored by the National Swimming Pool Foundation.

Swimmers Have A Lower Mortality Rate Than Runners And Walkers

It is universally-accepted that physical activity is good for your health and reduces mortality rates. Studies that compare mortality rates between swimmers and other common physical activities are rare. The most compelling findings are those  of Chase, Sui, & Blair (IJARE, 2008, 2(3), 213-223)  that compared 40,517  men  20-90 years who completed health examinations from 1971-2003 as part  of the Aerobics Center Longitudinal Study administered by the Cooper Institute.  After adjusting for age, body mass index, smoking status, alcohol intake, and family history of cardiovascular disease, swimmers had a 50% and 49% lower all-cause morality risk than did men who were walkers or runners.

The above data was shared at the Learn-To-Swim Innovator Meeting in Colorado Springs Colorado on April 25, 2012.  This meeting was sponsored by the National Swimming Pool Foundation.